World Congress of Soil Science
Earth Minutes, 2022
Without soil, there is no life.
We worked closely with our friends at Earth Minutes to provide creative and production support on a socials-first mixed-media series for the World Congress of Soil Science.
Effectively communicating these complex scientific themes to a wider audience required a simple and identifiable aesthetic.
Our team of creatives focused in on scripting, ideation and developing storyboards and animatics to distil a specialist subject which impacts all of us, without us even knowing it.
Watch the full four-part series on YouTube as it is released.